Tara Fela Durotoye is the Managing Director
and Creative Director of HOUSE OF TARA International. A veteran in the
beauty industry, who pioneered the bridal make up profession in Nigeria.
She is a lawyer from Lagos State University who started business whilst an undergraduate. Tara is a trained and certified make up artist of Charles Fox, Convent Garden London.
Over the past 12 years, Mrs Tara Fela-Durotoye has been dedicated to realising her vision of building a globally respected beauty company of African origin.
HOUSE OF TARA INTERNATIONAL is a leading player in the make-up sector of Nigeria's beauty industry. The organisation has grown into a franchise enterprise with three main lines of business namely The Make-up Studio, The Makeup School and the TARA product line comprising beauty products and professional make-up kits.
Tara is widely considered as a veteran in the beauty industry, who has pioneered the bridal make up profession in Nigeria, starting her make-up business whilst an undergraduate in the Faculty of Law, Lagos State University.
In a series of first, Tara launched her bridal make-up business in 1998. Thereafter, she launched the first Bridal directory in Nigeria in 1999. In 2000, Tara facilitated the first-ever series of Bridal seminars, drawing for the first time-ever in Nigeria celebrated professionals in the bridal industry to speak to brides.
She has franchise spread across Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging footprint on the West African coastal countries of Cotonou, Ghana and Senegal.
She established the country's first make up school in 2004, and also launched the TARA product line comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of make-up products including eye shadows, eye liner, lip gloss, foundation and powders on a brand platform promoting ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.
In 2008, at a record-setting celebration of her tenth anniversary in Lagos, she surprised the nation with the launch of her first perfume fragrance aptly called "Be Inspired".
She is a highly sought after speaker at entrepreneurial platforms including conferences, TV programmes, newspaper and magazine publications and electronic media platforms. She is a favourite speaker at women business conferences, youth empowerment seminars and faith-based gatherings where she speaks on topics ranging from finding your purpose, identifying your talent, building and managing businesses, maintaining a successful career and marriage.
She is also a mentor for make-up artists and small business owners. Through her make-up school, Tara has developed and trained about 300 make-up artists who are now active players in Nigerian beauty industry. She has also succeeded in empowering over 600young ladies (most of who are in the tertiary institutions) with the Tara Orekelewa beauty representatives' initiative that makes them financially independent, improving their self esteem while building their marketing and entrepreneurial skills.
Over the past 12 years, Mrs Tara Fela-Durotoye has been dedicated to realising her vision of building a globally respected beauty company of African origin.
HOUSE OF TARA INTERNATIONAL is a leading player in the make-up sector of Nigeria's beauty industry. The organisation has grown into a franchise enterprise with three main lines of business namely The Make-up Studio, The Makeup School and the TARA product line comprising beauty products and professional make-up kits.
Tara is widely considered as a veteran in the beauty industry, who has pioneered the bridal make up profession in Nigeria, starting her make-up business whilst an undergraduate in the Faculty of Law, Lagos State University.
In a series of first, Tara launched her bridal make-up business in 1998. Thereafter, she launched the first Bridal directory in Nigeria in 1999. In 2000, Tara facilitated the first-ever series of Bridal seminars, drawing for the first time-ever in Nigeria celebrated professionals in the bridal industry to speak to brides.
She has franchise spread across Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging footprint on the West African coastal countries of Cotonou, Ghana and Senegal.
She established the country's first make up school in 2004, and also launched the TARA product line comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of make-up products including eye shadows, eye liner, lip gloss, foundation and powders on a brand platform promoting ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.
In 2008, at a record-setting celebration of her tenth anniversary in Lagos, she surprised the nation with the launch of her first perfume fragrance aptly called "Be Inspired".
She is a highly sought after speaker at entrepreneurial platforms including conferences, TV programmes, newspaper and magazine publications and electronic media platforms. She is a favourite speaker at women business conferences, youth empowerment seminars and faith-based gatherings where she speaks on topics ranging from finding your purpose, identifying your talent, building and managing businesses, maintaining a successful career and marriage.
She is also a mentor for make-up artists and small business owners. Through her make-up school, Tara has developed and trained about 300 make-up artists who are now active players in Nigerian beauty industry. She has also succeeded in empowering over 600young ladies (most of who are in the tertiary institutions) with the Tara Orekelewa beauty representatives' initiative that makes them financially independent, improving their self esteem while building their marketing and entrepreneurial skills.
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